"Out of Complexity, find Simplicity!"
- Albert Einstein -
This is the formula KOODESIGN follows to design technically challenging products that result in simplicity for the end user. From bicycle components for Tour de France cyclists to high-end speaker systems for discerning audiophiles, our portfolio is full of examples of highly capable, meticulously designed products.
KOODESIGN believes there’s no such thing as bad innovation – only poor design execution that fails to deliver on its promise. Using a proven go-to-market process for product commercialization, throughout everything we see design implementation as the key to a product’s success.
Our Go-To Market approach
KOODESIGN’s Go-To Market strategy is a profound methodology that provides an innovative yet practical approach to solving client’s design problems. The following 4 phases combined form a powerful set of design tools that are useful in tackling complex problems encountered at different product creation stages. Our design team’s core approach is to understand the product use case scenarios, analyze design problem with a human-centric approach, innovate design solutions to think beyond the design brief, and commit fully in prototyping cycle processes to validate design in order to meet mass production standards.
01 Design + Marketing Research
The initial phase of every design project begins with understanding how the user wants to use the product. From here we can swiftly pinpoint the relevant trend sources to conduct analysis and cross-industry insight benchmarking. This becomes valuable research that helps us to overcome design challenges.
Design Research
Competition Benchmarking
Trend Insight Analysis
02 Product Design
Our objective is to deliver the highest quality standards and ideals. Aesthetics and functionality are equally important in every project. The original vision must stay intact from concept all the way to mass production. Honing design for manufacturing techniques is vital to delivering on the design promise.
Ideation
Industrial Design (CAD)
Design For Manufacturing
03 Validation
Every piece of design created by KOODESIGN is prototyped and validated. This is a key milestone in finalizing the design process. A physical form of the product is prototyped for testing every feature and use case. Mockups are made to match with specific materials and color finishing to ensure the highest quality.
Prototype Creation
Mechanical Engineering
Product Documentation
04 Communication
Design is communication, and every product tells a story. In each design proposition the form, the user interface, the choice of materials are composed of a beautiful narrative that brings a product to life. This is an essential and meaningful asset that provides a rich foundation for the marketing process.
Visual Communication
Multimedia Design
Marketing Collateral