Design: Larry Koo & Lawrence Chu
Project lead: Larry Koo
Nixplay offers businesses the opportunity to transform their existing televisions into dynamic enterprise signage through our innovative hardware and software integration. Our solution is particularly beneficial for enterprises new to digital signage, who may be hesitant to invest in traditional signage solutions. The Nixplay signage box enables business owners and corporate retail managers to easily convert televisions into commercial signage using our subscription software.
In a market with dozens of competitors, primarily focusing on software services that turn consumer displays into business solutions, our challenge is to create a hardware product with distinctive features and aesthetics that not only stands out but is also future-proof.
Our design goal is to craft an iconic form with a strong brand identity. Central to this is the triangular icon of the Nixplay logo, prominently featured on the signage box to maximize brand visibility. This logo is crafted from a thin piece of stamped aluminum alloy, complete with a light brushed finish. A subtle curvature embossing is added to the center of the metal, creating a three-dimensional effect while maintaining the slim profile of the box. Considering one potential use scenario - placement in outdoor commercial spaces - we've constructed the main body from a CNC machined aluminum block to enhance durability and rigidity.
The user experience was a key focus, particularly in terms of installation and cable management. We’ve meticulously designed each accessory to contribute to a cohesive system. The metal bracket on the box's backside is versatile, accommodating a wide array of placement scenarios. For cable organization, especially when connecting multiple devices, we’ve designed a simple rubber collar. Additionally, we offer both a clamp solution and an integrated sticker for the camera, facilitating placement on a tabletop or clamping onto the TV's sidewall bezel.
